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Write Like a Pro: Part 1
Introduction
Welcome to Write Like a Pro (VIDEO) (1:53)
UNIT 1: Know Your Audience
PRINT THIS: Unit 1 Handout
1. Define Your Target Audience (VIDEO) (0:56)
If you're an entrepreneur... (SLIDESHOW LESSON) (2:04)
If you're a blogger, video producer, or purveyor of creative content... (SLIDESHOW LESSON) (1:55)
If you're a freelance writer (or aspire to be one)... (SLIDESHOW LESSON) (1:58)
2. Identify the Problem (VIDEO) (1:02)
Direct vs. underlying needs (SLIDESHOW LESSON) (2:26)
3. Speak to the problem (VIDEO) (1:33)
4. Share, Don't Sell (VIDEO) (3:00)
RECOMMENDED RESOURCES
UNIT 2: Find Your Voice, Then Hone It
PRINT THIS: Unit 2 Handout
What Is Your Writing Voice? (VIDEO) (0:44)
Five guidelines for authenticity (SLIDESHOW LESSON) (4:09)
What should I write about? Tips for brainstorming topic ideas. (SLIDESHOW LESSON) (4:14)
RECOMMENDED RESOURCES
UNIT 3: Writing Rules the Pros Know: Part 1 - Content
PRINT THIS: Unit 3 Handout
A Word of Encouragement About the Rules (VIDEO) (1:18)
Best practices for developing your content (SLIDESHOW LESSON) (18:37)
QUIZ - Content Rules
UNIT 4: Writing Rules the Pros Know: Part 2 - Spelling and Grammar
PRINT THIS: Unit 4 Handout
Flashbacks to English Class (VIDEO) (2:09)
12 spelling and grammar rules that will set your writing apart from the amateurs (SLIDESHOW LESSON) (13:10)
RECOMMENDED RESOURCES
QUIZ - Spelling and Grammar (It's fun, really it is!)
UNIT 5: Writing Rules the Pros Know: Part 3 - Old School Rules You Can Break
PRINT THIS: Unit 5 Handout
When is it okay to break the "rules"? (SLIDESHOW LESSON) (4:34)
Writing Samples: See the "Rules" in Action
Excerpt: The SuperMom Myth by Becky Kopitzke (PDF)
Excerpt: The Ministry of Ordinary Places by Emily Freeman (PDF)
Excerpt: Real Artists Don't Starve by Jeff Goins (PDF)
UNIT 6: Writing for the Internet
PRINT THIS: Unit 6 Handout
Special considerations for web-based content (SLIDESHOW LESSON) (4:06)
UNIT 7: Starting a Blog or Website: The Basics
PRINT THIS: Unit 7 Handout
Your Website Is Like Your Living Room (VIDEO) (1:52)
Why a blog? (SLIDESHOW LESSON) (4:21)
Startup steps and best practices for blogging (SLIDESHOW LESSON) (12:13)
RECOMMENDED RESOURCES
Ready to Take the Next Step?
If you've ever thought about writing a book...
BONUS UNIT: Finding Time to Write
PRINT THIS: Bonus Unit Handout
How to shift your mindset about writing {so you can make time to pursue your goals} (SLIDESHOW LESSON) (9:53)
Recommended Resources
Suggested Tools and Resources for Further Help
Direct vs. underlying needs (SLIDESHOW LESSON)
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